Deena Al Jassasi is the CEO and Founder of Brainz.Health, a mental health tech startup focused on making mental health care more accessible and alleviating psychological suffering. Before launching Brainz.Health, she ran a private coaching practice grounded in her unique methodology, "The Guide to Hacking Your Psyche," which combines Psychology, Warfare, and Spirituality to help individuals unlock their fullest potential.A lifelong passion for psychology led Al Jassasi to study at Concordia University, where she earned a degree in Psychology with minors in Law, Society, and Feminist Religion. She is also trained in active shooter and bomb emergency response, driven by a deep interest in preventing the long-term effects of stress and trauma.Al Jassasi’s work emphasizes the interconnectedness of ecosystems and the significance of intersectionality. Through her research and expertise, she developed theories like "Trauma Tax" and "The 5th Wave of Feminism," which she outlines in her groundbreaking work, "Guide to Hacking Your Psyche." Her approach is informed by a synthesis of differential healing modalities, political strategies, and scientific research.Her entrepreneurial journey began with her private coaching practice, where her frustrations with the limitations of existing mental health tech models inspired her to create a scalable solution that integrates both economic and societal aspects. This vision culminated in the creation of Brainz.Health, a platform offering comprehensive data analysis and multi-dimensional psychological and somatic support at both individual and societal levels. This innovation has led to her collaboration with precision longevity clinics in Dubai.Fluent in Arabic, English, and French, Al Jassasi draws inspiration from figures like Prophet Mohammed (PBUH), Robert Greene, and Noam Chomsky. In her free time, she enjoys gastronomy, reading, aerial yoga, hot yoga, yin yoga, traveling, and balancing social time with solitude. Al Jassasi splits her time between Dubai, Riyadh, Seoul, and Montreal.

Noor is an international counsellor, therapist and trainer specialising in holistic approaches to personal development and healing. She applies a wide range of practical tools and approaches including meditation, movement and biodynamic breathwork to help people navigate and reconnect with their inner world and its connection with individual thriving, functional relationships and effective workplace interaction. In her corporate work, Noor coaches and supports professionals across a range of individual and interpersonal dimensions such as recognising feelings and identifying situational triggers. She applies a toolbox of practical psychological techniques to help people recalibrate habitual patterns into new behaviours that are much more functional in the workplace as well as in life in general. Noor holds a Batchelor’s degree in Biology Science and a Master’s in Applied Psychology from Middlesex University. She holds professional qualifications in Biodynamic Breathwork and Trauma Release, Family Constellation, Myofascial Energetic Release, Access Bars, Reiki, Yin Yoga, AUM Meditation, Sound Healing, Voice Embodiment and Osho Active Meditation. Noor works in English and Arabic.

Alexi is an internationally recognized coach with 170,000 followers and the author of two books. Since 2016, she has led workshops helping women reconnect with their femininity and explore male and female archetypes in relationships. Her signature approach centers on embodying “The Empress”—a fully empowered woman balanced in her feminine and masculine energies.

She is a certified Reiki healer and practiced Buddhism for 13 years with Soka Gakkai International, where she served as a young women’s leader.

Alexi has collaborated with Lady Gaga’s Born This Way Foundation on youth mentorship and has served as a brand ambassador for global brands including NARS, Aveda, Murad, and Ipsy Box. She also co-hosts archetype-based leadership workshops in Dubai with Marc Ellis Coaching, focusing on empowerment, confidence, and financial success in relationships.

Through her transformational workshops, Alexi has helped thousands of women build personal presence, magnetism, and social intelligence-equipping them with skills in networking, body language, and etiquette to navigate both professional and personal spaces with authenticity and influence.

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